POTENTIALS FOR THE DEVELOPMENT OF CULTURAL AND CREATIVE INDUSTRY PROJECTS THROUGH EU FUNDS
POTENTIALS FOR THE DEVELOPMENT OF CULTURAL AND CREATIVE INDUSTRY PROJECTS THROUGH EU FUNDS

Summary/Abstract: Research background: The cultural and creative industry (CCI) is vital for economic growth, social development, and tourism, offering unique experiences that highlight cultural heritage and contemporary creativity. Despite its importance, there is a research gap in the effective use of EU funding to support the CCI. Purpose: This study explores EU financing opportunities for the CCI, focusing on successful projects in Croatia, and aims to establish a research foundation for understanding the impact of these funds on the CCI across the EU. A key outcome is the proposal of a model to monitor CCI development in the EU through these funds. Research methodology: The study employs a qualitative research methodology, utilizing a detailed exploratory approach to analyse EU funding opportunities for the CCI sector by examining the specific conditions required to secure these funds. Through a qualitative review, it assesses Croatian initiatives from various funding programs, providing an overview of their impacts on economic growth, cultural identity, and tourism. Results: The findings indicate that EU funds have significantly supported innovative and culturally significant initiatives in Croatia. Additionally, the study proposes a model for tracking CCI development and suggests expanding the research to include more projects and EU member states. Novelty: This study adds value to existing knowledge by offering a comprehensive qualitative analysis of EU funding for the CCI and by presenting successful initiatives in Croatia. The proposed monitoring model should be tested, and the research expanded to cover a broader range of projects and member countries.

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