IDENTIFYING THE ATTITUDES OF THE GENERATION Z STUDENTS TOWARDS REMOTE WORK AND DIGITAL NOMADISM Cover Image

IDENTYFIKACJA POSTAW STUDENTÓW POKOLENIA Z WZGLĘDEM PRACY ZDALNEJ I CYFROWEGO NOMADYZMU
IDENTIFYING THE ATTITUDES OF THE GENERATION Z STUDENTS TOWARDS REMOTE WORK AND DIGITAL NOMADISM

Author(s): Aleksandra Sztuk
Subject(s): Methodology and research technology, Human Resources in Economy, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu w Białymstoku
Keywords: digital nomadism; digital nomad; territorial marketing; city marketing; remote work;

Summary/Abstract: This paper aims to identify the attitudes of Generation Z towards remote work and digital nomadism. The article presents the issue of digital nomadism and characterizes Generation Z in the work context. A quantitative approach of an online survey was used. 122 students from Wrocław took part in the study conducted in March-May 2024. The research material was analyzed in the Statistica program. After completing their studies, most of the surveyed students consider the possibility of combining remote work with traveling and frequent changes in the location of their residence. It was found that the level of attachment to the country and the city did not influence the willingness to adopt a nomadic lifestyle among the surveyed people. Although digital nomadism is one of the fastest-growing trends that gain popularity, there needs to be more publications containing empirical research in the literature on the subject. Based on the quantitative study, directions and goals for future research are proposed.

  • Issue Year: 119/2025
  • Issue No: 1
  • Page Range: 279-295
  • Page Count: 17
  • Language: Polish
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