Pomiar jakości życia w polskich województwach w latach 2019–2023. Perspektywa marketingu terytorialnego
Measurement of life's quality in polish voivodeships in the years 2019–2023. Territorial marketing perspective

Summary/Abstract: The pace of changes in improving residents' quality of life may be a factor influencing decisions regarding migration for some people. Simple and quick access to statistical data has increased citizens' interest in observing changes in various indicators in individual territorial units. The article aims to present the results of measuring residents' quality of life in polish voivodeships in 2019 and 2023. The statistical data used comes from the local data Bank. as a result of the measurement, a ranking of voivodeships in terms of quality of life for both periods under study was developed, and all voivodeships were classified according to a 5-point quality of life scale. although the quality of life in most polish voivodeships has been defined as weak, the positive growth of some, may be an essential element of marketing activities used by cities towards current and potential residents. conclusions based on the measurement were developed from the perspective of territorial marketing.

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