Medienlinguistik in allgemeiner und kontrastiver Perspektive. Entwicklungen, Aufgaben und Herausforderungen
Media Linguistics in a General and Contrastive Perspective. Developments, Tasks, and Challenges

Summary/Abstract: Media linguistics has well-founded research subjects and objects, methods and terminology. It focuses on the use of language in the media with various communicative acts, patterns and strategies. General media linguistics develops a contrastive research perspective based on the contrasting comparison of media texts from a linguistic, cultural, diachronic and medial perspective. The article begins by outlining the subject of research in media linguistics, defining the relationships with other disciplines, summarising development trends in German, English and Polish linguistics and presenting two task and procedural models in order to formulate current challenges for general and contrastive media linguistics in the final section.

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