Praktiken der Emotionalisierung im digitalen Kommunikationsraum. Vor dem Hintergrund von Medien und alternativen Öffentlichkeiten
Practices of Emotionalization in the Digital Communication Space. Against the Background of Media and Alternative Communities

Summary/Abstract: Starting from emotion culture as a current phenomenon in mass media communication, this article concentrates on practices of emotionalization. First, however, media, areas of emotion and alternative publics are explained from various perspectives. They condition the emotionalization in texts and bring it about. Using the example of some previous studies on digital forms of communication, concrete practices of emotionalization are named and explained.

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