Сексуалност и границите на допустимото: нормализиране и (не)отклонение в дигиталната епоха
Sexuality and the Boundaries of the Permissible: Normalization and (Non-)Deviation in the Digital Age
Author(s): Mario StoyanovSubject(s): Anthropology, Social Sciences, Gender Studies, Media studies, Communication studies, Sociology, Cultural Anthropology / Ethnology, Culture and social structure , Applied Sociology, Family and social welfare, Sociology of Culture
Published by: Фондация за хуманитарни и социални изследвания - София
Keywords: digital intimacy; sexual norm; deviation; normalization; gender asymmetry
Summary/Abstract: This article examines how the boundaries of sexual „normality“ are publicly negotiated in Ome.TV conversations published on YouTube. Based on a thematic analysis of 17 Bulgarian-language videos, the text explores three recurrent mechanisms: intimacy as a normative test, infidelity as a field of justification and conditional forgiveness, and the scandalous story as a source of visibility and symbolic capital. The central argument is that sexual normativity in this genre is not given in advance but is produced in real time – through questioning, hesitation, moral framing, and self-explanation. Gender asymmetry emerges as a key axis along which stigma and permissibility are unevenly distributed.
Journal: Критика и хуманизъм
- Issue Year: 1/2026
- Issue No: 64
- Page Range: 205-228
- Page Count: 23
- Language: Bulgarian
- Content File-PDF
