Бавният туризъм - завръщане към общочовешките ценности
Slow tourism - a return to common human values

Summary/Abstract: Over the past decade, slow tourism has gained increasing importance in the context of promoting sustainable development models. The study focuses on the role of slow tourism in promoting common human values that favor the development of a broader economic and social environment in the destination. In this sense, slow tourism contributes to local communities with an added value much greater than mass tourism, generating intensive local development and being able to activate a significant part of the existing potential of the region. The subject of this study is the concept of slow tourism. The theme of the study is the fundamental questions that slow tourism raises regarding universal human values, also including as a prerequisite for its development in an era of unprecedented global interconnectedness and environmental challenges. The aim of the study is to prove the need to analyze slow tourism as a new trend and the opportunities for its development in Bulgaria.

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