O funkcji ludycznej nazw własnych w nowej przestrzeni medialnej
On the ludic function of proper names in the new media space

Summary/Abstract: Medionymy is defined as a scientific subdiscipline that focuses on a particular research area characterised by creative naming processes, interconnections with other types of ononyms, and a notable vulnerability to the influence of foreign-language elements. This article presents the findings of a research project exploring the use of two categories of proper names in memes: anthroponyms and toponyms. Internet memes can serve multiple functions, including ludic, socio-political, and cultural. Entertaining the audience, i.e. the ludic function, is one of the main ones. This article aims to answer the question concerning the realisation of the ludic function in the proprial space, taking into account the phenomena of language play based on homonymicity using appellative matter and the structural modification of proper names in cyberculture.

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