Wartości eksponowane na stronach internetowych kancelarii prawnych
Values displayed on law firm websites

Summary/Abstract: The paper addresses the issue of values and value judgments in promotional texts on law firm websites. The material was extracted from the websites of ten law firms that ranked highest in Google search results between August 21 and September 11, 2020. The main objective of this article is to indicate what types of values are considered important in the part of legal discourse that concerns providing information about legal services, as well as to identify the noticed means of axiologizing statements. The collected material seems to prove that the texts in the examined register strongly emphasize intellectual, interpersonal, and prestige values, the most important of which are the competence and knowledge of the service providers. The evaluation is primarily based on lexical means: adjectives and adverbs. The references made in the text are based on theoretical findings developed in the field of anthropological linguistics.

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