DEMOGRAPHIC INDICATORS AS A TOOL FOR STRATEGIC DECISION-MAKING
DEMOGRAPHIC INDICATORS AS A TOOL FOR STRATEGIC DECISION-MAKING

Summary/Abstract: Demographic indicators represent an important source of information for strategic decision-making in both public and private sector institutions. Changes in population structure, mortality trends, life expectancy and migration patterns significantly influence economic development, labour market dynamics and the planning of public services. The aim of this paper is to analyse the role of demographic indicators, with a particular focus on mortality trends and life expectancy, as analytical tools that can support strategic management and long-term planning. The research relies on secondary statistical data obtained from official sources such as national statistical offices and international databases. The findings suggest that demographic indicators can provide valuable insights for strategic planning in healthcare systems, insurance companies, banking institutions and public administration. Incorporating demographic analysis into strategic decision-making processes enables organisations to anticipate demographic changes, allocate resources more efficiently and design policies that respond to long-term societal trends.

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