Artificial Intelligence As The “Other”: Changes In Seeking Psychological Support Cover Image

Изкуственият интелект в ролята на „другия“: промени в търсенето на психологическа подкрепа
Artificial Intelligence As The “Other”: Changes In Seeking Psychological Support

Author(s): Emelina Zaimova-Tsaneva, Ivelina Ivanova
Subject(s): Social Sciences, Psychology
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: Keywords: artificial intelligence; psychological support; therapeutic relationship; digital mental health; therapeutic illusion

Summary/Abstract: This article presents a conceptual and critical analysis of artificial intelligence as a perceived “Other” in the context of seeking psychological support, drawing on humanistic and existential psychological perspectives. In recent years, artificial intelligence has increasingly been used not only as a tool for everyday tasks but also as a medium for sharing personal experiences and emotional difficulties. This expansion of its role raises important questions for psychology regarding changing forms of help-seeking and the ways in which the experience of the “Other” is constructed in digital environments. In traditional psychotherapeutic and counseling contexts, the “Other” occupies a central place in processes of self-disclosure, emotional regulation, and personality change, with help-seeking based on interpersonal contact, reciprocity, and assumed responsibility. However, in contemporary digital environments, there is a growing trend toward technologically mediated forms of interaction, where artificial intelligence may be experienced as an accessible, nonjudgmental, and emotionally responsive interlocutor. The article examines the potential benefits and limitations of using artificial intelligence as a source of psychological support, outlining the conceptual boundaries between digital self-help, psychological counseling, and psychotherapy, and highlighting the risk of therapeutic illusion and the replacement of interpersonal connection.

  • Issue Year: 17/2026
  • Issue No: 1
  • Page Range: 25-32
  • Page Count: 8
  • Language: Bulgarian
Toggle Accessibility Mode