JAPONISME 3.0 BUSINESS MODELS FOR THE FUTURE
JAPONISME 3.0 BUSINESS MODELS FOR THE FUTURE

Summary/Abstract: The current paper uses an interdisciplinary approach (business and anthropology) to situate a business model case study in the context of Japanese culture, in an attempt to elucidate what Japonisme 3.0, the third wave of Japanese influence in the world, might represent. The solution proposed by the authors lies in a new concept, kinôbi, an idea with roots in traditional Japanese attitudes towards artisanship, creation, and production. Kinôbi, translated by the authors as “beauty in function,” suggests a potential business model that uses understanding, knowledge, and technique as indispensable skills for value creation.

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