Integrating Digitalisation Into SMEs’ Internationalisation Strategies. A Qualitative Analysis
Integrating Digitalisation Into SMEs’ Internationalisation Strategies. A Qualitative Analysis

Summary/Abstract: This article explores the role of digitalisation in the internationalisation of Romanian small and medium-sized enterprises (SMEs) in various industries. The purpose of the research is to highlight how SMEs use digital technologies, such as artificial intelligence, cloud computing, and data analysis platforms, to expand their presence in foreign markets and improve their competitiveness and organisational performance. The study is based on a qualitative method using semi-structured interviews with 10 Romanian managers and founders of SMEs active in foreign markets. Thematic analysis of the data identified the main benefits of adopting digital tools, including operational efficiency, access to strategic information, and facilitation of international collaboration, but also the associated challenges, such as adapting technologies to local requirements and technical and cultural barriers. The results highlight the importance of digitalisation in the internationalisation of SMEs and offer useful insights for decision-makers who want to stimulate and support the competitiveness and performance of their organisation, with cloud computing and artificial intelligence digital tools emerging as key catalysts. The contribution of this research is to advance a multivalent and integrative perspective based on the role, benefits, and challenges associated with digitalisation in relation to the internationalisation of SMEs.

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