STEREOTIPNI IDEALI FIZIČKE LJEPOTE I MLADOLIKOSTI ŽENE U FRAZEMAMA GOVORA ROŽAJA
STEREOTYPICAL IDEALS OF FEMALE PHYSICAL BEAUTY AND YOUTH IN THE PHRASES OF ROŽAJE SPEECH

Summary/Abstract: Every culture has constructed interpretative patterns, modified over time, which serve as means to represent the world. Language is used as a mechanism in the preservation of the collective imaginary. Patterns of a cultural model reflect on the language, and in this paper they will be analysed on the corpus of phraseological units, using the methodology of linguistic and cultural research. The paper will study the relationship between language, culture and society through the analysis of stereotypical ideals of physical beauty and youthfulness of women, preserved in the collective imaginary and transferred into phraseology, a cultural phenomenon. The research corpus consists of forty-eight idioms recorded in the speech of Rožaje. The aim of this research is to identify stereotypical ideals of physical beauty and youthfulness of women in the gender-marked phrases of Rožaje speech, to determine the extent to which they are present and to draw conclusions about the criteria for evaluating physical beauty and youthfulness of women set by culture, tradition and society, as well as to determine what is implicitly/explicitly evaluated as positive/negative. Our goal is also to study the way in which aspects of a culture – tradition, customs, beliefs, stereotypes and prejudices influence the formation of phraseology, hence, we will observe idioms in the widest context. The hypothesis of this paper is that stereotypical ideals about the physical beauty and youthfulness of women, based on aesthetic criteria, are rooted in the gendered phraseology of the language. In the paper, we concluded which criteria are key in assessing a woman’s physical appearance. The analysis showed that idioms perpetuate stereotypes, reflecting the established cultural and social patterns. Stereotypical ideals of physical beauty and youthfulness of women recorded in idioms show what was considered desirable and what was undesirable. This work can contribute to the research of stereotypes in phraseology and the relationship between language and culture in the Montenegrin, Bosnian and wider South Slavic context.

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