Внедряване на приложения като китайските Аli pay и We chat pay в българския туристически сектор: възможности и предизвикателства
Implementation of applications such as Chinese Ali pay and We chat pay in the Bulgarian tourism sector: opportunities and challenges

Summary/Abstract: Globally, digital payments are becoming an indispensable part of everyday life, with platforms such as China’s AliPay and WeChat Pay already standard in many countries. Bulgaria, as a popular tourist destination, can benefit from implementing similar technologies to improve its services and attract even more international visitors.This new perspective brings both opportunities and challenges.

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