Căderea „mogulilor“. Sistemul mediatic românesc înaintea erei digitale
The Fall of the Moguls. The Romanian Media System Before the Digital Era

Summary/Abstract: This article presents a structural analysis of the Romanian media system before the onset of the 2008 economic crisis. Economic growth and certain changes in advertising legislation created the conditions for a coherent and complex media system integrated into the capitalist economy. However, this transformation phase was short-lived due to the conflict between “moguls“ and politicians in power, as well as the negative impact that communication technology transformations had on traditional mass media.

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