EXPERIENŢA DIFERENŢELOR – PENTRU O COMUNICARE INTERCULTURALĂ ÎN AFACERI
THE EXPERIENCE OF DIFFERENCES – PLEADING FOR BUSINESS INTERCULTURALCOMMUNICATION

Summary/Abstract: In the present-day context of economy globalisation, which brings about more contacts among cultures, the linguistic competences as well as the intercultural competences play a very important role in employment and labour market. The employment opportunities, citizen mobility and last but not least a successful career depend largely on possessing such competences. Recent research demonstrates the business success of companies working at international level relies on efficient professional and intercultural communication. The importance given to communication in the global context mainly originates in the mere truth stating that the value of communication can differ from the value of information, so that communication capabilities are invested as a power source, while communication remains a resource to exercise power. Concepts such as interculturality, intercultural communication, intercultural competence belong to the fields of sociology, anthropology, psychology, linguistics and management alike. The management-related references of the last decades have incorporated and assimilated these concepts and they pay attention to intercultural aspects in studying both Intercultural, Comparative and International Management issues.

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