Конвенционален или изкуствен интелект в туризма – предизвикателството на Индустрия 5.0
Conventional or artificial intelligence in tourism - the challenge of Industry 5.0

Summary/Abstract: The purpose of this report is to explore opportunities for improving travel services through the use of statistical data and artificial intelligence, and to identify key trends that will shape the future of the sector. Methods: A desk study and content analysis were used, as well as questions asked to ChatGPT. Data obtained with Google Trends was also examined. Results: The results show both data obtained through Google Trends and responses to questions posed to ChatGPT. There are developed exemplary approaches. Conclusions: The study confirms the importance of the topic of the place of AI in tourism not only in the context of the sustainable development of tourist regions, but also as a potential solution to labor market problems. It is recommended to encourage tourism business managers, local authorities and the public to benefit from the findings related to the trends and findings identified. It is also suggested that when implementing an AI engagement strategy to invest for the long term.

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