ADAPTIVE CHANGE MANAGEMENT IN THE DIGITAL ERA: COMPARATIVE ANALYSIS OF CLASSICAL AND CONTEMPORARY TRANSFORMATION MODELS
ADAPTIVE CHANGE MANAGEMENT IN THE DIGITAL ERA: COMPARATIVE ANALYSIS OF CLASSICAL AND CONTEMPORARY TRANSFORMATION MODELS

Summary/Abstract: This research paper aims to examine the evolving dynamics of change management in the context of rapid technological advancement and digital transformation, highlighting the strategic necessity for organizations to adopt adaptive frameworks to remain competitive and resilient. Classical models of change, grounded in established organizational theories, provide structured approaches to managing transformation but face limitations in today’s fast-paced, innovation-driven environment. Contemporary models, emphasizing agility, stakeholder engagement, and continuous adaptation, offer enhanced responsiveness to the complexities of digital disruption. By comparing foundational and modern approaches, this paper explores how organizations can synthesize these paradigms into a cohesive and flexible change management strategy. This integration not only improves organizational responsiveness and resilience but also empowers leaders to navigate transformation with greater clarity and efficiency. Ongoing innovation and future research are essential to further refine adaptive models capable of supporting long-term organizational success in an era defined by constant change.

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