USER-ORIENTED MARKETING MODELS FOR YOUTH ENTREPRENEURSHIP: INTEGRATING JTBD, DESIGN THINKING, AND CUSTOMER JOURNEY
USER-ORIENTED MARKETING MODELS FOR YOUTH ENTREPRENEURSHIP: INTEGRATING JTBD, DESIGN THINKING, AND CUSTOMER JOURNEY

Summary/Abstract: This research paper examines the integration of Jobs to Be Done (JTBD), Design Thinking, and the Customer Journey framework in user-centered marketing. This paper posits that these models can enhance innovative business strategies and increase market responsiveness. The JTBD framework assists young entrepreneurs in comprehending customer motivations and needs, facilitating the development of value propositions that align with their target audiences. Design thinking enables effective problem-solving by empowering marketers to create user-centered strategies that respond to market dynamics. The customer journey approach offers a comprehensive framework for customer interaction, allowing entrepreneurs to customize their strategies and enhance customer satisfaction. This paper seeks to enhance the academic discussion surrounding marketing innovation by offering practical insights for young entrepreneurs aiming for sustainable business growth and success.

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