Бранд, технологии и съвременен образователен мениджмънт: връзки и взаимодействия
Brand, Technology and Modern Educational Management: Connections and Interactions

Summary/Abstract: In recent decades, the importance of the brand in educational management has been increasing. Today, its development and management have become an integral part of the policies of educational institutions, enabling them to operate more effectively in a constantly changing and dynamic environment. The brand, its communication and technologies support the activities of schools in various directions. One of the most important is establishing a connection and promoting the engagement of multiple stakeholders. The article aims to review the channels and tools that schools use to establish and manage their brand communication. The material also discusses the ethical use of social media and technologies.connections and promoting engagement among

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