ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ И РЕКЛАМАТА: ИСТОРИЯ С ПРОДЪЛЖЕНИЕ
AI AND ADVERTISING: A CONTINUING HISTORY

Summary/Abstract: Advertising is a business closely related to the use of new technologies. In recent years, one of these technologies is the artificial intelligence (AI). Its application has given rise to various predictions and speculations about the way it will affect the structure and overall philosophy of the sector. Practical questions have also increased, with a significant part of them related to the quality of the textual and visual product produced by AI. This Article aims to present the results of a pilot study conducted in October 2024. It aims is to define some main advantages and deficiencies in AI-generated advertising content, as well as to outline directions for future research related to key issues in the quality of content from the point of view of argumentation and persuasive effect.

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