Вчера и днес - изследване на публичната комуникация на балетната трупа в държавната опера - Пловдив
Yesterday and today - research on the public communication of the ballet company of the state opera in Plovdiv
Author(s): Wang YezhongSubject(s): Social Sciences, Theatre, Dance, Performing Arts, Fine Arts / Performing Arts, Sociology, Methodology and research technology
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: ballet theatre; Plovdiv Opera House; public communication; social media interaction; webcasting; communication applications
Summary/Abstract: The report examines fundamental principles of marketing strategy applicable in the field of art. The role of technology in promoting creative products in the arts. The need for direct and reverse communication with art consumers – the audience.A brief discussion of the strategies of the Plovdiv Opera in the second half of the 20th century is provided. The positive achievements in this area implemented by the management of the Plovdiv Opera at present are highlighted.
Journal: Пролетни научни четения
- Issue Year: 1/2025
- Issue No: 13
- Page Range: 586-595
- Page Count: 10
- Language: Bulgarian
