Бранд и обществено удовлетворение в публиките на балетния театър в Гуанджоу – Китай
Brand and public satisfaction in the audiences of the Guangzhou ballet theater - China
Author(s): Wang YezhongSubject(s): Anthropology, Social Sciences, Theatre, Dance, Performing Arts, Fine Arts / Performing Arts, Cultural Anthropology / Ethnology
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Branding; Ethnic characteristic; Marketing; Arts management; Arts communication
Summary/Abstract: In the context of global artistic diversification, Guangzhou Ballet Theatre faces the dual challenge of not only not reducing its appeal to audiences but also further optimizing the audience experience. Analyzing the brand development data, this article finds that the theatre needs a more balanced and sustainable audience perception. The study suggests ways for the theater to build on its brand by integrating artistic innovation and national characteristics, strengthening talent development, and balancing the attributes of public service and high artistic quality.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2024
- Issue No: 12
- Page Range: 109-115
- Page Count: 7
- Language: Bulgarian
