Успешни практики на медийно сътрудничество на балета в Гуанджоу, Китай
Successful practices of media collaboration of ballet in Guangzhou, China
Author(s): Wang YezhongSubject(s): Social Sciences, Theory of Communication
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Public Communication; Guangzhou Ballet; Media Communication; Crisis Communication; Innovation in Communication Content and Form
Summary/Abstract: Against the backdrop of increasingly fierce competition in the cultural market, diverse audience needs, and ever-expanding information dissemination channels, the traditional public communication strategies adopted by the Guangzhou Ballet do not meet the requirements of the time, do not achieve the desired communication effect, and thus limit its development. This study aims to analyze and propose recommendations for optimizing current public communication strategies, leading to positive cooperation practices between Guangzhou Ballet and the media in China.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2024
- Issue No: 12
- Page Range: 99-108
- Page Count: 10
- Language: Bulgarian
