Успешни практики на развитие на бизнес модела на мрежовия маркетинг
Successful Practices for Developing the Network Marketing Business Model

Summary/Abstract: Multi-level marketing (MLM) is a unique form of distribution that combines direct sales with building a network of distributors. In recent decades, it has developed dynamically worldwide, characterized by innovative business models oriented towards personal development and entrepreneurship. The report examines successful practices from leading countries, analyzes the state and prospects in Bulgaria, and points out the strengths and weaknesses of this model. The conclusions emphasize the importance of an ethical approach, training, and digitalization as key factors for the sustainable development of network marketing

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