Маркетингът и изкуственият интелект в съвременния свят
Marketing and Artificial Intelligence in the Modern World

Summary/Abstract: In today's digital age, artificial intelligence (AI) is becoming a leading factor in the transformation of marketing. It is revolutionizing the way companies interact with customers by offering highly personalized content, precise predictions of consumer behavior, and automation of key marketing processes. AI enables the creation of deep customer profiles through big data analytics, enabling targeting and communication at a whole new level. From personalized emails and product recommendations, to intelligent chatbots and dynamic pricing, AI adds value at every stage of the marketing funnel

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