Ролята на мрежовия маркетинг за изграждане на устойчиви бизнес модели
The role of Network Marketing in Building Sustainable Business Models

Summary/Abstract: The report is related to the development of network marketing and sustainable business models, as they reflect the global transformation of the modern economy. Network marketing has successfully adapted to the digital age, using new technologies to expand and manage distribution networks. On the other hand, sustainable business models are becoming the basis for long-term competitive advantage in the face of increased global competition and regulatory requirements. The interdependence between innovation, ethics and sustainability outlines the future of effective business

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