COMMUNICATION OF HEALTHCARE WORKERS WITH THE PUBLIC – WITH A SPECIAL FOCUS ON THE USE OF ICT
COMMUNICATION OF HEALTHCARE WORKERS WITH THE PUBLIC – WITH A SPECIAL FOCUS ON THE USE OF ICT

Summary/Abstract: This paper explores the importance of communication in healthcare, with a particular focus on its impact on treatment quality and the relationship between medical staff and patients. The aim of the research is to analyze how improving verbal and nonverbal communication, along with the application of information and communication technologies (ICT), can enhance healthcare services and reduce the risk of unintended errors in hospital settings. The research findings indicate that healthcare professionals spend a significant portion of their working hours communicating, while factors such as the increase in comorbidities, the fragmentation of healthcare services, and the growing awareness of patients further emphasize the need for more effective communication. Empathy, assertiveness, and active listening are crucial aspects of verbal communication, while nonverbal communication, including body language, plays a key role in understanding patient needs. Additionally, studies confirm that communication errors are among the leading causes of mistakes in the healthcare sector. The integration of information and communication technologies (ICT) into the healthcare system has proven to be essential for improving communication. Digital platforms, electronic medical records, telemedicine, and email communication enable faster and more accurate information exchange between medical professionals and patients. The use of ICT improves healthcare service accessibility, reduces administrative burden, and contributes to better care coordination. The paper concludes by emphasizing the need for continuous development of communication skills among healthcare professionals through education and practice, as well as the application of ICT to enhance information exchange and ensure more efficient healthcare delivery.

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