USPOSTAVA EUROPSKIH STANDARDA KAO USLOV KONKURENTNOSTI U GLOBALNOM OKRUŽENJU
THE ESTABLISHMENT OF EUROPEAN STANDARDS AS A CONDITION OF COMPETITIVENESS IN A GLOBAL ENVIRONMENT

Summary/Abstract: The basis of today's economy is the process of globalization, which is based on technology and trade. International trade and free market access plays a significant role in the economic development and the development of small national economies, it is also the process of liberalization and competitiveness of businesses. Liberalization of trade system and involvement in the integration process helps to increase the competitiveness of the national economy, and it is possible only if there is a high level of international competitiveness. Modern technology has made consumers more informed and more demanding, and thus the survival of enterprise without innovations make it impossible. For a business with profit companies must continually invest and adapt to and modernizing the production process and the product itself .The state has an important role in achieving the competitiveness of enterprise, and with that influence state create conditions for competitiveness of national economy on the international market.

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