The men’s world cup in Qatar 2022 through the lens of the western media: soft power, sports diplomacy and sportswashing
The men’s world cup in Qatar 2022 through the lens of the western media: soft power, sports diplomacy and sportswashing
Author(s): Marco Bettine, Marina OzdemirSubject(s): Media studies, Human Rights and Humanitarian Law, Sociology of Culture, Sports Studies
Published by: MedCrave Group Kft.
Keywords: soft power; sportswashing; sports diplomacy; human rights; international media coverage; world cup analysis; FIFA; Qatar;
Summary/Abstract: The chapter examines Western journalistic discourses from the perspective of culture, political values, and international relations during the coverage of the 2022 World Cup in Qatar. We explore Soft Power, Sports Diplomacy, and Sportswashing concepts and analyze the discourses through a historical context about the Islamic and Arabic World, Qatari academics’ perspectives, human rights issues, and international media placement. Considerations include the use of sports to position Qatar as an active player in development programs and to present positive facts to improve geopolitics in the region.
Journal: Sociology International Journal
- Issue Year: 8/2024
- Issue No: 4
- Page Range: 190-196
- Page Count: 7
- Language: English
