Jak „zazielenia się” prawo konsumenckie – na przykładzie walki z greenwashingiem
“Greening” consumer law – the fi ght against greenwashing

Summary/Abstract: Greenwashing has become a hot topic and a signifi cant issue in recent years. On one hand,consumers are placing increasing importance on the sustainability of their purchases. On theother hand, businesses, recognizing this trend, increasingly employ eco-marketing. Unfortunately,they often do so ineffectively, leading their actions to take the form of greenwashing that misleadsconsumers. This article thoroughly discusses this phenomenon, outlining its forms, drivingfactors, scope, and consequences. It also describes the existing legal framework for combatinggreenwashing, and legislative changes that aim to address this issue more effectively. Finally, thearticle analyzes the legal risks faced by businesses that engage in greenwashing.

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