Prospects for the development of the "bleisure" trend in cities in the opinion of the participants of the 29th edition of the Krakdent® International Dental Fair
Prospects for the development of the "bleisure" trend in cities in the opinion of the participants of the 29th edition of the Krakdent® International Dental Fair

Summary/Abstract: Objectives: The article aims to determine the prospects for developing the bleisuretrend in cities in the opinion of participants in the 29th edition of the KRAKDENT®International Dental Fair. The main practical goal was to compare the elementscontributing to developing the bleisure trend in the cities identified by domestic andforeign participants in the fair. The research concerned the bleisure trend, a combination of business and leisure. The authors highlight the importance of the bleisuretrend for creating sustainability in a tourist destination.Methods: The research was conducted based on a questionnaire during the 29thedition of the KRAKDENT® International Dental Fair held at the InternationalExhibition and Convention Centre EXPO Kraków. The research was conductedamong both exhibitors and visitors.Results: Study participants believe that the bleisure trend will grow in cities. It isan essential factor in improving employee job satisfaction and productivity.Conclusions: The article raises important questions about the opinions of businesstourists on the prospects of the bleisure trend in cities. Cities, as well as the businesstourism industry, should take these issues into account in creating and promotingan appropriate offer in this regard.

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