ДИГИТАЛИЗАЦИЈА И ФИСКАЛИЗАЦИЈА ПИЈАЦА У РЕПУБЛИЦИ СРБИЈИ
DIGITISATION AND FISCALISATION OF MARKETPLACES IN THE REPUBLIC OF SERBIA

Summary/Abstract: Digital transformation and fiscalisation of marketplace operations in the Republic of Serbia is a challenge that all marketplace actors must be ready for. The modern transformation of marketplaces implies a better and more efficient knowledge of the marketplace and marketing communication, which contributes to the recognisability of marketplaces in communication with consumers. Together with the digital transformation, the process of fiscalisation goes as part of the process of generating state income. Fiscalisation of sales on marketplaces is a current topic in the current economic environment. Through a survey of sellers in 10 marketplaces on a sample of 20 sellers each, attitudes on the application of fiscalisation were analysed through a personal interview on a total sample of N=200. Consumers' attitudes were also investigated by filling out a questionnaire based on pre-prepared questions on a sample of 30 consumers at each marketplace, with N=300. The conclusions of the research indicate that sellers are not against paying income to the state, but they believe that for this, infrastructural and other conditions must be created between whose operations are also affected by weather conditions. Through the PEST method of analysis, the advantages and disadvantages of the application of fiscalisation in the business of marketplaces were determined, and conclusions and recommendations were drawn.

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