MOBILNI UREĐAJI U FUNKCIJI PRODAJE NA PIJACI
MOBILE DEVICES IN FUNCTION OF THE SALES AT THE MARKETPLACE

Summary/Abstract: The development of information technologies in modern times is an unquestionable process of creating new technological approaches in business. Almost all over the world, marketplaces represent various levels of connecting people in communication and business. Their history and tradition oblige local governments and marketplaces to influence their own future by applying digital technologies and marketing. This paper aims to achieve such a level of knowledge that will enable and encourage marketplaces to increase the efficiency of payment for their services by using mobile devices. The use of mobile devices will enable the generation and processing of large amounts of data that will lead to more efficient market operations. The fact is that mobile devices are increasingly replacing or supplementing fixed or the desktop ones and providing unlimited possibilities. The results of the research show that by using these technologies we can increase the recording and collection of marketplace services. The use of mobile devices will lead to more efficient economic work of marketplaces and intensify the efficiency of communication with sellers, all in order to satisfy the interest of consumers.

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