Súčasné tendencie a prejavy v prostredí mediálnej komunikácie (na materiáli ruských a slovenských mediálnych textov)
Current tendencies and manifestations in the environment of media communication (on the material of Russian and Slovak media texts)

Summary/Abstract: The current media environment stimulates and supports various innovations in terms of ways of using language (as well as other sign resources that coexist with it and thus create a characteristic multimodality), the overall onstruction of the text and the general characteristics of the communication process. Until now established hierarchies and oppositions, such as public – private, official (institutional) – everyday and individuality, professionalism – interest, expertise – non-expertise, are being disrupted. The position of authors and recipients changes, the distance between them weakens and mutual contact is highlighted. There is a loosening of genre norms, mixing of existing genres and establishment of new genres. In the lingual component of the texts, the features of spontaneity and preparedness, spoken and written, formality and informality, writing and non-writing are connected. The article examines how and to what extent these characteristics are manifested in contemporary Russian and Slovak media texts. In the main part, the issue of some typical features of the means of media communication is addressed (e.g. multimodality, stylized solidarity, postmodernism with its manifestations of colloquialization, and vulgarization of language). Furthermore, the issue of lingual and stylistic heterogeneity of media communication is interpreted with an emphasis on lexical (expressive lexicon, foreign language lexicon, abbreviations) and syntactic means (affixing and parceled constructions). The article also presents the issue of precedent intertextual phenomena characteristic of contemporary written media texts, as well as the currently very popular memetic texts most frequently occurring in an updated form in internet memes. The aim of the analysis is to identify current tendencies and manifestations of Russian and Slovak media texts, as well as to illustrate these tendencies valid in both languages.

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