UPRAVLJANJE PROMJENAMA I RAZVOJ SAVREMENE TRGOVINE
MANAGEMENT OF CHANGE AND DEVELOPMENT OF MODERN TRADE

Summary/Abstract: The end of the XX and beginning of the XXI century are characterized by strong and dynamic changes in all spheres of society development, both on national as well as on global level. The frequency and intensity of the changes are of such character that the modern technologies can hardly follow them, and moreover they cannot find adequate answers to the challenges that they bring. The development of modern trade in conditions of general stagnation of economic development is closely related to the changes that come from the global environment. Generally accepted view is that the changes are crucial "reason and cause" of the success of modern trade. The key question is whether the modern trade is able to absorb the impacts brought by global economic and financial crisis and whether it can become a generator of development in other economic sectors. In this paper, based on the scientific method, we will elaborate on which changes and in which way they have influenced the creation of successful modern trade, in order to determine the possibility of change management through a creation of appropriate development strategies of modern trade.

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