Манипулативна употреба на сегашно време в заглавията за известни личности в онлайн таблоида „България Днес“
Manipulative Use of Present Tense in the Headlines about Famous People in the Online Tabloid Bulgaria Today

Summary/Abstract: The use of present tense in the headlines about famous people in the online tabloid Bulgaria Today makes difficult to determine the temporal orientation of the verb action before reading the main text. In the analysed texts, various uses of non-actual present tense are observed in connection with making the text more attractive, encouraging the reader to read the full article, and portraying a negative image of the celebrities who are mentioned in the material. The manipulative effect is achieved through the use of the present tense instead of the future tense, the use of expressive verbs in the present tense, the use of verb forms that can be interpreted as either present or past tense, the use of aggressive vocabulary, and the use of a colon followed by a commentary section.

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