„Współczesne przedmioty do dekoracji wnętrza projektowane i wykonane w Polsce”. Działalność warszawskiej firmy „W. Golińska” w latach 30. XX wieku
“Contemporary Objects for Interior Decoration Designed and Made in Poland”. Activity of the Warsaw Company “W. Golińska” in the 1930s

Summary/Abstract: The text presents hitherto unknowninformation on the activities of the Warsaw-based company “W. Golińska”, a specialist firmtrading in interior furnishings and fine accessories. Established in the 19th century, in theearly 1930s the company underwent a transformation that defined its later position on theluxury goods market. In the process, the shop was relocated from the Grand Theatre buildingto modern premises at Mazowiecka Street, today identified among the flagship examples ofWarsaw modernism in retail interiors, and its opening was advertised with an experimentalfilm Drobiazg melodyjny made by Franciszka and Stefan Themerson. An analysis of the sourcetexts and available iconographic material made it possible to attempt to situate the compa-ny’s activities in the area of Polish applied arts and the art industry of the 1930s. After therelocation, the offer of the “W. Golińska” company clearly shifted towards the promotion ofdomestic manufacturing; this was done in response to an increase in regionalist tendencies.The research has permitted to establish that the then owners of the company, who possessedtheir own experience in the production of utilitarian objects, collaborated with local manu-factures and factories, as well as directly with artists. The commercial nature of the company,the modern approach to business promotion and, above all, the aesthetics of the items onoffer, very much in keeping with the international style, made the company’s activities standout from similar initiatives of the time.

• Details
• Contents