Online Fundraising and Social Divisions
Online Fundraising and Social Divisions

Summary/Abstract: The global village of networked relationships implies the digitalization of community activities. An ex-ample of cultural mobilization that has recently migrated to the Internet is fundraising. Contemporary fundraisingplatforms enable financing usually combined with communication: asynchronous or quasi-synchronous. Support-ing specific goals, individuals or groups can be a tool for building a multiplatform social identity—in particularthanks to the possibility of sharing information about fundraising and discussing them in interactive media. Digi-talized financing is gaining dynamics, which can become a practice of building social divisions and fueling hatred.Against the background of Social Identity Theory, this article focuses on distortions of fundraising culture. Draw-ing on examples from Finland and Poland, this article takes up the characteristics of the negative dimension offundraising.

• Details
• Contents