Високотиражни романи – практики на озаглавяване, картография на желанието, визии за социалността
Bestselling Novels: Titling Strategies, Cartographies of Desire, Visions of Sociality

Summary/Abstract: The study discusses over a hundred Bulgarian translations of contemporary “chick lit” titles. The vocabulary range of these titles serves as a basis for the identification of key concepts used as building blocks for plotlines and fictional chronotopes. One of the researcher’s concerns is how present-day narratives, focused on a love story, represent property-related issues, and how by opting for the bookshop (a widely used space in contemporary popular fiction as a locus that conflates commerce and spirituality) and the library as settings, the genre ends up being co-opted and abused by a different type of literary texts. Some attention goes to a peculiar thematic line (“a story with a maid”) in the contemporary Western crime novel, thus highlighting the collaboration between the different varieties of popular fiction (romance novel, crime novel) in shaping the public worldview.

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