МАНИПУЛАТИВНО ПРЕДСТАВЯНЕ НА ИНФОРМАЦИЯТА ЗА ПОЛЗИ И РИСКОВЕ, ИЛИ КАК ОТ МУХАТА СЕ ПРОИЗВЕЖДА СЛОН
MANIPULATIVE PRESENTATION OF INFORMATION ABOUT BENEFITS AND RISKS OR HOW A FLY IS MADE INTO AN ELEPHANT

Summary/Abstract: In the presented scientific study, different ways and dimensions of measuring benefits and risks are considered. The essence of the concepts of number blindness’ and ‘foggy thinking’ is revealed. The aim is to reveal ways of manipulative presentation, as well as problems in the perception and interpretation of information about the benefits and risks of certain actions. Assumptions are made about the inability of individuals to distinguish between absolute and relative changes, which allows for manipulation. On the basis of a sample study, the formulated assumptions are verified.

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