Анализ и оценка на интегрираните комуникационни стратегии в професионалния футбол на Бундеслигата
Analysis and evaluation of integrated communication strategies in the professional Football - Bundesliga
Author(s): Bozhidar PanayotovSubject(s): Economy, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: Integrated communication strategies; professional football; Bundesliga; marketing approaches; fan engagement; sustainable brand; social media
Summary/Abstract: The topic examines integrated communication strategies in professional Bundesliga football, analysing how clubs use modern marketing approaches to engage fans and build a sustainable brand. By evaluating different communication channels - from social media to partnerships and sponsorships - the report aims to show the effectiveness of these strategies and their impact on the league's popularity. The research will provide guidance on best practice in managing communications in professional football.
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2024
- Issue No: 4
- Page Range: 306-313
- Page Count: 8
- Language: Bulgarian
