Бъдещето на хазартните спонсорства във Висшата лига, паралел и с България
The Future of Gambling Sponsorships in the Premier League, Parallel to Bulgaria
Author(s): Bozhidar PanayotovSubject(s): Economy, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: marketing; gambling; football; trends; sponsorships; English Premier League; Efbet League; restrictions
Summary/Abstract: This report examines upcoming changes to gambling sponsorships in the Premier League, with a focus on the voluntary phase-out of gambling logos on shirts until the end of the 2025/2026 season. It analyzes how these measures will affect the clubs' marketing strategies and what alternative sponsors can be sought. The report also draws a parallel with Bulgaria, where stricter restrictions have already been introduced for gambling companies, which has also led to changes in sponsorships and football finances.
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2024
- Issue No: 3
- Page Range: 106-116
- Page Count: 11
- Language: Bulgarian
