Измерване на бранд имидж на ПФК “Черно Море-Варна“
Brand image of PFC „Black Sea-Varna”
Author(s): Bozhidar PanayotovSubject(s): Economy, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: club's logo; teams; symbols
Summary/Abstract: This report examines how PFC Black Sea is perceived by fans and audiences. We look at the club's logo, teams, symbols, to understand what shapes its brand. Audience research will help us track how exactly the image is perceived by consumers. Using both statistics and fan opinions, this research aims to provide a practical image for PFC Black Sea and suggestions for brand improvement.
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2023
- Issue No: 4
- Page Range: 239-245
- Page Count: 7
- Language: Bulgarian
