Stylistyka tekstów reklamujących produkty żywnościowe dla dzieci
Stylistics of Texts Advertising Food Products for Children

Summary/Abstract: Texts and slogans advertising children’s food products contain a number of ways of stylistic, culturaland semantic shaping of their names and accompanying descriptions. The most important tricks usedin more complex texts include the use of classic fairy tale narratives, the narrative style of animatedfilms and the names creating brands (logos) of famous groups of influencers. In the case of single ormulti-component expressions and company names, we are dealing with stylistic and word-formationinnovations created on the basis of the names of production companies, as well as names and commonwords. These forms most often take the form of diminutives and shortenings, less often - thickenings.These neologisms also become chrematonyms, distinguishing a given product from many similarones produced by other companies. Their creators are often very creative in coming up with them.

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