Impacts of Global Crisis 2007-2010 on Company Performance in Automotive Industry
Impacts of Global Crisis 2007-2010 on Company Performance in Automotive Industry

Summary/Abstract: The main aim of this contribution was to find the answer to the question whether the accepted whole-concern strategy is suitable in the times of global crisis for all chosen subsidiary companies which implement their main activity in automotive industry and what is the relationship like between implementation of this strategy and macro surrounding. This investigation was based on the development of performance indicator values of individual concern companies from automotive sector and selected macro-indicator in the time connected with the past financial crisis. In the contribution an elementary analysis of the time line characteristics of chosen KPIs was carried out within the set period. With the help of regression and correlation analysis there was further researched the relationship among chosen indicator of company performance reciprocally with all companies, the concern as a whole and chosen macro-indicator representing the development of the biggest markets. For the calculation of tested criteria the Cohen’s Coefficient was used to be able to asses the effect of the group on the value variability of studied random quantity. The research found that the whole-concern strategy was not suitable during the global crisis for all subsidiary companies.

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