Promovarea tradițiilor în reclamele pentru produse românești
Promoting Traditions in Advertisements for Romanian Products
Author(s): Melinda Izabela AchimSubject(s): Social Sciences, Media studies, Communication studies
Published by: Editura U. T. Press
Keywords: advertising; traditions; communication; culture; promotion;
Summary/Abstract: Advertising plays an important role in today's society. In addition to the function of information and persuasion, advertising also promotes a healthy lifestyle, a return to quiet family life, either in the conuntryside or in the city. The present work wants to capture those advertisements for Romanian products in which the emphasis is placed on preserving traditions and customs by using the promoted products. We believe that the idea of preserving and promoting traditions is necessary because they represent part of the intangible heritage we have as a nation.
Journal: Buletin Stiintific, seria A, Fascicula Filologie
- Issue Year: XXXII/2023
- Issue No: 1
- Page Range: 107-113
- Page Count: 7
- Language: Romanian
