Branża wypożyczalni samochodów w dobie pandemii COVID-19 – pragmatyzm w zarządzaniu
The car rental industry in the era of the COVID-19 pandemic: pragmatism in management

Summary/Abstract: The aim of the article is to identify initiatives and solutions used by car rental companies duringthe COVID-19 pandemic. The presented analyses concern the results of research conducted at carrental agencies located at Václav Havel Airport in Prague. The theoretical part involved a literaturesearch, while a survey questionnaire was used to develop the empirical part. The study showedthat the outbreak of the COVID-19 pandemic significantly hindered and limited the developmentand operation of the car rental industry. The surveyed agencies recorded a 50% decrease in thenumber of orders. Losses led to cost reductions, which translated into redundancies or changes instaff contracts. To diversify the sources of income and potential customers during the pandemicrestrictions, assets not related to the company’s core business were disposed of and cooperation withother entities was initiated. The car rental customer profile and, consequently, the mobility patternsof travellers using car rental services also changed significantly. Expenditure on employee andcustomer health and safety arose, which placed an additional burden on the businesses. The resultsof the research may be a source of information for agencies that may meet similar and difficultconditions in the future.

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