Noi provocări pentru crearea unei mici afaceri în România într-un mediu macroeconomic instabil: START-UP CLIQUE PRINT
Setting up a new small business in Romania. New challenges in an unstable environment: START-UP CLIQUE PRINT

Summary/Abstract: Due to the health crisis and political and economic instability, opening a small business in Romania has become a real challenge. The paper presents the main steps taken to set up a small business in Romania, which will offer printing services with express delivery and orders placed online, while highlighting the challenges faced by the financial consultant who carries out the financial planning of this business. These challenges stem from a variety of influencing factors manifested at both micro and macroeconomic levels. The commercial, technical, environmental, human resources and financial plans, together with the analysis of the specific indicators for evaluating a direct investment, led to the conclusion that an investor may choose this type of business for the next few years in Romania.

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